New York Bakery Co.: Speak Cheesy by Now
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The New York Bakery company is releasing the next installment of their campaign for the Cheese Bagel, with a multi-media campaign created by Now.
‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey.
The campaign idea continues to promote the new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. The campaign was created by Jopseph Moloney and Suzi Paddison, and Now creative director, Harv Bains.
Credits
Executive creative director: Remco Graham
Creative director: Harv Bains
Creative team: Joseph Moloney, Suzi Paddison
Head of film & content: Jeremy Muthana
Account director: Jack Howker
Account manager: Katy Stanage
Planner: Amelia Wood
Animation: Jelly London
Production company: Jelly London