The Drum Awards for Marketing - Extended Deadline

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Agency: Now
Date: Feb 2017
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The New York Bakery company is releasing the next installment of their campaign for the Cheese Bagel, with a multi-media campaign created by Now.

‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey.

The campaign idea continues to promote the new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. The campaign was created by Jopseph Moloney and Suzi Paddison, and Now creative director, Harv Bains.

Credits

Executive creative director: Remco Graham

Creative director: Harv Bains

Creative team: Joseph Moloney, Suzi Paddison

Head of film & content: Jeremy Muthana

Account director: Jack Howker

Account manager: Katy Stanage

Planner: Amelia Wood

Animation: Jelly London

Production company: Jelly London