Leo Vegas: advert-body-1 by Now
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Leo Vegas, the Swedish mobile gaming and online casino company, is launching a new campaign in the UK starring British comedy legend, Johnny Vegas.
The campaign aims to communicate that Leo Vegas is the 'king of mobile casino' because it has got more mobile games than anyone else, so naturally Leo Vegas needed not one, but two brand ambassadors. It doesn't get any more Vegas.
The campaign shows the two Vegas brand ambassadors, Johnny Vegas and Leo Vegas, fulfilling their ambassador duties to varying degrees of success. Despite his best efforts, Johnny Vegas finds it hard to keep up with the natural talents of Leo Vegas the lion, who seems to trump him effortlessly at every stage.
The 90 second spot follows their comedy ambassador journey together from starring as dolls on Japanese shopping TV to jumping out of helicopters over the Vegas strip.
Credits
Executive creative director: Remco Graham
Creative director: Harv Bains
Head of film and content: Jeremy Muthanan
Account director: Jack Howker
Account manager: Jess Woolley
Planner: Michael McCourt
Client: Shenaly Amin
Production company: Pulse
Director: Ninian Doff
Producer: Jane Lloyd
Production manager: Jack Horn
Director of photography: Mattias Nyberg
Local production company (Kiev): Radioaktive Films
EP: Darko Skulsky
Line producer: Tanya Neistova
Audio post: Parv Thind @ Wave Studios
Editor: Ross Hallard @ Trim
Post production: Freefolk
