Agency: Now
Date: Mar 2018
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Created by Now, this is the first activity to run in the UK for Falken Tyres, the Japanese tyre brand. The campaign will run throughout the Champions League and the Europa League for the rest of this year.

It's all about the British weather. Sunny one minute. Tipping it down the next. Now used a Falken tyre to demonstrate Falken's technical skill in handling whatever the British weather throws at it.

The ad, written by Now's associate creative director Laura Muse, worked with Analog and Blinkink to produce a CGI version of an art installation that shows the journey over the course of a day travelling through Britain.

Credits

- Chief Creative Officer: Remco Graham

- Associate Creative Director: Laura Muse

- Head of Film and Content: Jeremy Muthana

- Account Director: Jack Howker

- Account Executive: Sarah Maclean

- Planner: Ronaldo Bens

- Client: Rory Carlin

Production company

- Production Company: Blinkink

- Director: Analog

- Producer: Josh Smith

- Audio Post: Gary @ Grand Central Studios

- Post Production: Analog

- Grade: Simone @ Time Based Arts

- Music: Major Tom