Legoland Windsor Resort: advert-body-2 by Now Advertising Ltd
- Location:
To let the world know about its new experience - Lego Mythica, World of Mythical Creatures - Legoland Windsor Resort has worked with Now on a TV spot titled 'Lego Mythica: Where your imagination rules'. The campaign aims to drive guests to Legoland Windsor Resort.
Now has created a TV spot that brings to life the full experience of the new world of Mythica and the first-of-its-kind immersive 4D flying theatre ride, The Flight of the Sky Lion.
The ad, directed by Gerson Aguerri at Canada, takes the viewer on a journey from a little girl’s bedroom into and through Mythica, carried by the Sky Lion. The ride footage was filmed from the point of view of the girl so that you feel like you’re stepping into another world. The spot aims to demonstrate the unique and immersive experience offered by the 4D flying theatre ride, which is unlike any other you’ve had before.
Credits
Creative agency: NOW
Production company: CANADA
Director - Gerson Aguerri
Producer - Amalia Rosen-Rawlings
DOP - James Blann
Production Designer - Ollie Higan
Costume - Emma Lipop
Edit - Jack Singer, Stitch
Post-production company: Coffee & TV
Creative Director - Phill Hurrell
VFX Supervisor - Luke Todd
VFX Supervisor - Richard Coley
Post Producer - Alannah Currie
Colourist - James Bamford, The Mill
Sound - Sam Ashwell, 750MPH
