BT: Beyond Limits by Now Advertising Ltd

Date: Aug 2020
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BT’s Enterprise unit has launched a new campaign with a product that supercharges connectivity for small businesses, by introducing three powerful connections in one.

BT Halo for business includes superfast fibre broadband that automatically switches to 4G to ensure that small businesses always stay connected; a digital phone line that lets businesses use their office number remotely, so they never miss a call; and an unlimited mobile plan with no data caps or speed restrictions. Business customers also have the option to upgrade to 5G for a truly converged experience.

This creative is full of optimism and energy and celebrates the fact that small businesses in the UK are ready to get back to business, bigger and better than ever before. It will be shared through press, radio, digital and social.

The campaign comes under BT’s ‘Beyond Limits’ brand positioning, and highlights BT’s position at the forefront of innovation and technology in the UK.

Credits

Chief Creative Officer: Ben Da Costa

Creative Director: Sarah Levitt

Client Services Director: Toby Fairclough

Business Director: Kelly St Lawrence

Account Manager: Nilza Dmello

Head of Strategy: Ben Stewart

Planner: Michael McCourt

Designer: Miles Niblett

Designer: Michael O'Sullivan

Head of copy: Roger Morris

Head of film & content: David Jones

Film & content editor/Assistant: Rowan Gill Production: Simon Jerome

Production company: Curious Photographer: Dan Humphreys

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