Stay ahead – join The Drum +
Dadi Awards Banner

BT: All Business. No Drama by Now Advertising Ltd

Date: Jun 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

BT’s Enterprise business is launching a new creative platform for its SME activity, “All Business. No Drama”, with a major multichannel campaign to promote the new BT Halo for business. The communications platform and campaign were developed in partnership with Now.

The new platform will inform all future communications for the B2B brand, aiming to demonstrate that BT’s business products offer the most reliable connectivity and coverage in the UK, and to establish the brand as the perfect partner for SMEs.

The first campaign featuring the new positioning shows how BT understands the realities of business life and the frustrations that can hold business owners back, engineering solutions that strip those frustrations away, so that they can focus on the important things.

Credits

Creative agency: NOW

Production company: Outsider

Director: DOM&NIC

Producer: John Madsen

DOP: Stephen Keith-Roach

Edit: Ed Cheesman, Final Cut

Post-production: Coffee & TV

VFX shoot supervisor: Luke Todd

VFX leads: Phil Hurrell, Rory Whittle

Sound company - String and Tins

Sound design - Adam Smyth, Joe Wilkinson, Culum Simpson

Music composition - Jim Stewart

Audio Producer - Alina Miroshnichenko

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy