BT: All Business. No Drama by Now Advertising Ltd
BT’s Enterprise business is launching a new creative platform for its SME activity, “All Business. No Drama”, with a major multichannel campaign to promote the new BT Halo for business. The communications platform and campaign were developed in partnership with Now.
The new platform will inform all future communications for the B2B brand, aiming to demonstrate that BT’s business products offer the most reliable connectivity and coverage in the UK, and to establish the brand as the perfect partner for SMEs.
The first campaign featuring the new positioning shows how BT understands the realities of business life and the frustrations that can hold business owners back, engineering solutions that strip those frustrations away, so that they can focus on the important things.
Creative agency: NOW
Production company: Outsider
Producer: John Madsen
DOP: Stephen Keith-Roach
Edit: Ed Cheesman, Final Cut
Post-production: Coffee & TV
VFX shoot supervisor: Luke Todd
VFX leads: Phil Hurrell, Rory Whittle
Sound company - String and Tins
Sound design - Adam Smyth, Joe Wilkinson, Culum Simpson
Music composition - Jim Stewart
Audio Producer - Alina Miroshnichenko