Pyramid relaunched its craft beer with new packaging and a new look earlier this year. It came to Portland, Oregon agency North for marketing in part because of its previous work on craft brews like Deschutes Brewery, Anchor Steam and North American Brewery’s own Magic Hat brand.
North was challenged with making Pyramid stand out in the Northwest, which is famously saturated with craft beer brands. In a new campaign, it lays out Pyramid’s connections to the Northwest and the great outdoors in a winking delivery. It takes a lighthearted look at ziplining, kayaking and climbing.
Pyramid’s ‘Find Your Pyramid’ consumer social campaign will be appearing throughout the summer on social channels, including Snapchat, with video ads appearing on Hulu. Out-of-home placements will also appear around the Northwest.
Pyramid Brewing Co.
General Manager - Robert Rentsch
Marketing Director - Ken Hehir
Channel Marketing Coordinator - Matt Cisneros
Associate Brand Manager - Bruce Kehe
Marketing Coordinator - David LaValley
Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Executive Creative Director - Luke Perkins
Creative Director - Aaron Robnett
Executive Producer - Steve Rauner
Art Director - Andrew Indrisie
Copywriter - Aaron Robnett
Producer - Matt Genz
Brand Manager - Alex Gatewood