Pyramid Brewing: Find Your Pyramid by North

Pyramid relaunched its craft beer with new packaging and a new look earlier this year. It came to Portland, Oregon agency North for marketing in part because of its previous work on craft brews like Deschutes Brewery, Anchor Steam and North American Brewery’s own Magic Hat brand.

North was challenged with making Pyramid stand out in the Northwest, which is famously saturated with craft beer brands. In a new campaign, it lays out Pyramid’s connections to the Northwest and the great outdoors in a winking delivery. It takes a lighthearted look at ziplining, kayaking and climbing.

Pyramid’s ‘Find Your Pyramid’ consumer social campaign will be appearing throughout the summer on social channels, including Snapchat, with video ads appearing on Hulu. Out-of-home placements will also appear around the Northwest.