Peet's Coffee: Iliza vs by North

Agency: North
Date: May 2019
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Peet’s Coffee is letting standup comedian Iliza Shlesinger riff on the daily trials and tribulations of her life to help promote the coffee company’s canned Iced Espresso products. For the campaign, Peet’s worked with Portland-based agency North to create a series of films that let Shlesinger’s comedic talents shine.

As part of Peet’s #AlwaysJustified campaign, the four unscripted vignettes were inspired by actual situations Shlesinger – who served as creative consultant on the project – has encountered in her life as a comedian, actress and self-proclaimed ‘elder millennial.’ In one vignette, while trying on questionably fashionable outfits with her stylist, Iliza observes, “I look like an idea that was crumpled up and then thrown away.” In other vignettes, Iliza battles with the keycard reader on her hotel room door, does a spot-on impression of the velociraptor in the kitchen scene from Jurassic Park during a sound check and conducts a five-hour chat session with a telemarketer.

The films were also directed, produced and edited by North. During shooting, director Mark Ray discovered that the noise on set was an issue because people could not contain their laughter when Iliza got going with each bit of improv. Also on set was Blanche, Shlesinger’s Pomeranian-mix dog, who has thousands of Instagram fans and opens all of Shlesinger’s standup shows. Blanche makes an appearance in two of the spots.


Peet’s Coffee

VP / General Manager, Consumer Division - Tiffin Groff

Senior Director, Consumer Marketing - Gretchen Koch

Senior Manager of Marketing & Innovation, Beverages - Sandra Galvin

Senior Digital Marketing Manager - Natasja Cartan

Associate Marketing Manager - Dalia Sheedy


Chief Creative Officer - Mark Ray

Managing Director - Rebecca Armstrong

Creative Director - Kristina Day

Creative Director - Ashod Simonian

Producer - Bill Ballard

Talent Manager - Doug Williams

Senior Brand Manager - Erica Stenson

Director of Brand Strategy - Jordan Delapoer

Director of Media Strategy - Caroline Desmond

Performance Marketing Manager - Devon Brown

Media Planner - Izzy Kramer

Production Company - NORTH

Director - Mark Ray

Producer - Bill Ballard

Director of Photography - Kevin Fletcher

1st AD - Damian Payne

Editor - Kelly Lyon

Audio - Chip Sloan / Digital One

Color - George Costakis / Pinata Post

Creative consultant - Iliza Shlesinger

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