Columbia Sportswear: Branded videos by North

Agency: North
Date: Dec 2018
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Columbia Sportswear and agency North have launched a series of branded videos that puts influencers into uncomfortable situations outdoors — a TV star scaling a glacier, a singer fishing in Baja, a comedian trekking through the Highlands for a whiskey tasting.

'Date Night' is the latest film, featuring Actor Justin Hartley and his wife looking for a break from their hectic schedules and ending up on a desolate Alaskan glacier for an off-the-grid camping trip. In 'Orca Songs,' singer and songwriter Kesha kayaks in the San Juan Islands, paddling among her favorite animals: orca whales. 'The Highland Way,' features comedian and YouTube personality Mamrie Hart hiking the West Highland Way with a rugged Scottish adventurer Aldo Kane — perhaps only because there’s a scotch distillery at the end. 'The Bucket List FKT' follows ultra-runner Joe McConaughy across seventy miles of wild terrain in Ireland. And 'This One’s for My Crew' helps country music artist (and Columbia fan) Luke Combs surprise his crew with a spontaneous fishing trip to Los Barriles, Mexico off the Baja Peninsula.


Client - Columbia Sportswear

President - Joseph Boyle

Vice President, Global Brand Marketing - Ethan Pochman

Global Brand Director - Gian Colombo

Global Brand Stories - Elizabeth Mackay

Senior Manager, Public Relations - Andy Nordhoff

Entertainment Marketing Manager - Doug Williams

Global Creative Director - Dan Richards

Agency - North

Chief Creative Officer - Mark Ray

Creative Director - Ashod Simonian

Executive Producer - Steve Rauner

Senior Producer - Bill Ballard

Account Director - Alex Gatewood

Brand Strategy Director - Jordan Delapoer

Bucket List F.K.T

Director - Ashod Simonian

Editor - Heidi Zimmerman

The Highland Way

Director - Mark Ray

Editors - Mark Ray, Ben Mercer

Orca Songs

Directors - Mark Ray, Lagan Sebert (Magic Seed Productions)

Editor - Kelly Lyon

Date Night

Director - Mark Ray

Editor - Kelly Lyon

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