The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Agency: NORD DDB
Client: Volkswagen
Date: Feb 2019
Your Vote
Overall Rating
Opps, please vote again
19 votes

Volkswagen has enlisted Swedish electro-punk star Rein for a new campaign around its e-Golf model. Rein interprets pop queen Leila K's hit Electric from 1996. The original is seen as a timeless classic in Sweden. Rein's version is produced by Joakim Åhlund and Tony Senghore and you can listen to it on Spotify.

The collaboration is part of Volkswagen's major investment in electric cars. In addition to the song, a music video and a commercial film is rolling out on television and digitally in conjunction with the launch.

The music video is made with the power of the battery in an e-Golf, to illustrate how powerful the battery truly is. In the music video, which takes place on a stage in the middle of the forest with a set design by the fashion designer Martin Bergström, everything revolves around the power of an electric car, and situations that can be driven by the battery of an e-Golf. Three commercials have also been produced, all illustrating what can be equated with the power of a car battery – like producing a rock concert, an electromagnet or a wind tunnel.


Volkswagen Passenger Cars

Jeanette Asteborg –Marketing Director

Carl Sundstedt –Commercial Manager

Sara Brunfelter – Content Manager

Marcus Thomasfolk – Head of Communication

Fredrik Wiss –Product Manager, Electric Vehicles


Maja Björklén – Client Director

Therese Loodin – Client Manager

Andreas Dahlqvist - Chief Creative Officer

Simon Highby - Creative Lead

Patrik Pagréus – Art Director

Hans Malm – Copywriter

Per Sundin – Copywriter

Susanne Johansson – PR Director

Jesper Andersson – Communications Planner

Jesper Hellzen - Design Director

Katarina Streiler Creative Designer

Mikael Norberg – Designer

Martin Thor – Designer

Eddie Werholm – Designer

Anna Lisspers – Print Byer

Emelie Thorén - Social Media & Content Manager

Mattias Nordenham – Digital Designer

Magnus Widén - Tech Director

Stefan Wikström - Digital producent

Animation - Nico Knudsen

Photo – Hans Malm

House Agency

Agency Producer: Per Welén

Post Production, House Agency

Post Producers: Tomas Wall / Jakob Andersson

Artists: Jakob Andersson / Robert Eskekärr

Behind the scenes:

Director BTS / Producer BTS: Matilda Callenbo

Editors: Haris Badic / Edward Lever

Online / Grade: Edward Lever

VFX: Tomas Wall


Productions company: Aspekt

DIRECTOR Linnéa Bergman

PRODUCENT Nathalie Cohen


Executive Producent: Kim Buisson

DOP Gösta Reiland

GAFFER Peter Kjellberg

GRIP Emil Hall

SET DESIGNER Tobias Allanson

Styling/ costyme: Martin Bergström

Hair/makeup: Josefina Zarman

Redigerare: Alexander Peri

Postproduction and Online: Kalle Lundberg

Grade: Nicke Jacobsson


Sound mix: Fredrik Sundberg Plopp


Artist: Rein

Titel: Electric

Producer: Jocke Åhlund & Tony Senghore

Label: Playground Music

PR: Elin Hedman PR

Media agency: PHD