Volkswagen: Electric by NORD DDB
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Volkswagen has enlisted Swedish electro-punk star Rein for a new campaign around its e-Golf model. Rein interprets pop queen Leila K's hit Electric from 1996. The original is seen as a timeless classic in Sweden. Rein's version is produced by Joakim Åhlund and Tony Senghore and you can listen to it on Spotify.
The collaboration is part of Volkswagen's major investment in electric cars. In addition to the song, a music video and a commercial film is rolling out on television and digitally in conjunction with the launch.
The music video is made with the power of the battery in an e-Golf, to illustrate how powerful the battery truly is. In the music video, which takes place on a stage in the middle of the forest with a set design by the fashion designer Martin Bergström, everything revolves around the power of an electric car, and situations that can be driven by the battery of an e-Golf. Three commercials have also been produced, all illustrating what can be equated with the power of a car battery – like producing a rock concert, an electromagnet or a wind tunnel.
Credits
Volkswagen Passenger Cars
Jeanette Asteborg –Marketing Director
Carl Sundstedt –Commercial Manager
Sara Brunfelter – Content Manager
Marcus Thomasfolk – Head of Communication
Fredrik Wiss –Product Manager, Electric Vehicles
NORD DDB
Maja Björklén – Client Director
Therese Loodin – Client Manager
Andreas Dahlqvist - Chief Creative Officer
Simon Highby - Creative Lead
Patrik Pagréus – Art Director
Hans Malm – Copywriter
Per Sundin – Copywriter
Susanne Johansson – PR Director
Jesper Andersson – Communications Planner
Jesper Hellzen - Design Director
Katarina Streiler Creative Designer
Mikael Norberg – Designer
Martin Thor – Designer
Eddie Werholm – Designer
Anna Lisspers – Print Byer
Emelie Thorén - Social Media & Content Manager
Mattias Nordenham – Digital Designer
Magnus Widén - Tech Director
Stefan Wikström - Digital producent
Animation - Nico Knudsen
Photo – Hans Malm
House Agency
Agency Producer: Per Welén
Post Production, House Agency
Post Producers: Tomas Wall / Jakob Andersson
Artists: Jakob Andersson / Robert Eskekärr
Behind the scenes:
Director BTS / Producer BTS: Matilda Callenbo
Editors: Haris Badic / Edward Lever
Online / Grade: Edward Lever
VFX: Tomas Wall
ASPEKT
Productions company: Aspekt
DIRECTOR Linnéa Bergman
PRODUCENT Nathalie Cohen
PRODUCTION MANAGER Andreas Hansson
Executive Producent: Kim Buisson
DOP Gösta Reiland
GAFFER Peter Kjellberg
GRIP Emil Hall
SET DESIGNER Tobias Allanson
Styling/ costyme: Martin Bergström
Hair/makeup: Josefina Zarman
Redigerare: Alexander Peri
Postproduction and Online: Kalle Lundberg
Grade: Nicke Jacobsson
VFX: ILP
Sound mix: Fredrik Sundberg Plopp
PLAYGROUND
Artist: Rein
Titel: Electric
Producer: Jocke Åhlund & Tony Senghore
Label: Playground Music
PR: Elin Hedman PR
Media agency: PHD
