McDonald's: The First Order After The Last Order by NORD DDB
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McDonald’s Sweden’s striking new campaign cheekily positions the fast-food chain as ‘the first order after the last order’ on a boozy night out.
Created with agency partner Nord DBB, the ads have been running in out-of-home (OOH) locations near nightlife hotspots in the country.
Each of the colorful, slightly warped images shows a skewed version of a classic McDonald’s menu option through the bottom of a glass.
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