McDonald's: McHive by NORD DDB

Agency: NORD DDB
Client: McDonald's
Date: May 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
5 votes

The buzz on the world’s smallest McDonald’s is that it doesn’t even serve burgers. In fact, there are no fries, no shakes and no McRibs anywhere on the premises – just honey. The smallest McDonald’s is actually a beehive.

Some of the McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally with one franchise but is now growing and already have five joined. More franchisees around the country are now joining the cause to celebrate the initiative, which is part of McDonald’s Sweden’s sustainability work. Bee populations have been declining worldwide and this is one effort to help keep pollinators pollinating.

To pay tribute to those efforts, Nord DDB has created what probably could be the world’s smallest McDonald’s – a fully functioning beehive called McHive. The bees enter the hive through the main entrance and the restaurant also has a McDrive and seating outdoors. McHive was designed and built by award winning set designer Nicklas Nilsson. It was auctioned out on 21 May during a charity fund raiser for Ronald McDonald house charities and it was sold to a franchisee for over $10,000.

Credits

Agency: Nord DDB

Client: McDonald's

Tu at Sainsbury's: Work It by Portas

Added 17 September 2019
Agency: Portas
Overall Rating
5/5Vote