A new film from McDonald’s tells the story behind the Ronald McDonald House, which gives severely ill Swedish children the opportunity to live together with their families, while being treated at a hospital, is told.
In the film we get to meet Paul Lederhausen who founded McDonald’s in Sweden. In 1990, he and his wife Iréne, started the Swedish chapter of Ronald McDonald House Charities, in memory of their daughter Erica who suffered from cystic fibrosis and passed away in 1976.
The film is based on chapters from Lederhausen's autobiography and follows Erica from her birth to her passing and how her parents handle her grief by starting the fund. In 1993, Sweden's first Ronald McDonald House was completed next to Huddinge Hospital.
Today, there are five Ronald McDonald Houses around Sweden, and because of them, over the years more than 50,000 families have been able to live close to the care their children need. McDonald’s is the largest financier of the Houses' operations and annually makes a large fundraising campaign through its restaurants.
The film will air on digital channels, TV and in cinemas.
Agency: NORD DDB
Media agency: OMD
PR agency: Prime
Production company: Social Club
Director: Simon Kaijser