Nobody But Cody (ft. CodyNation & Adibah Noor)
CODYNATION, a new campaign by Grey Malaysia, marks a significant landmark for Korean brand Coway: a Korean-pop inspired music video with all-Malaysian talents.
Made in collaboration with production company Directors Think Tank, CODYNATION was created to educate the Malaysian public on the superior after-sales service provided by the Cody (Coway Lady) team: an army of 5,000 personnel trained by Coway to deliver both excellent technical service and customer relations.
Using the popular song ‘Nobody’ by Wonder Girls, the 4 key attributes of a Cody – SPEEDY, EXPERT, CARING and ALERT – are emphasized through the song’s catchy chorus. The rest of the lyrics were also rewritten to elaborate on these attributes. Iconic entertainer Adibah Noor takes the role of a ‘master trainer’ in the colourful video to highlight the brand’s legacy of diligent training each new Cody must undergo.