Nobody But Cody (ft. CodyNation & Adibah Noor)

Date: Sep 2019
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CODYNATION, a new campaign by Grey Malaysia, marks a significant landmark for Korean brand Coway: a Korean-pop inspired music video with all-Malaysian talents.

Made in collaboration with production company Directors Think Tank, CODYNATION was created to educate the Malaysian public on the superior after-sales service provided by the Cody (Coway Lady) team: an army of 5,000 personnel trained by Coway to deliver both excellent technical service and customer relations.

Using the popular song ‘Nobody’ by Wonder Girls, the 4 key attributes of a Cody – SPEEDY, EXPERT, CARING and ALERT – are emphasized through the song’s catchy chorus. The rest of the lyrics were also rewritten to elaborate on these attributes. Iconic entertainer Adibah Noor takes the role of a ‘master trainer’ in the colourful video to highlight the brand’s legacy of diligent training each new Cody must undergo.

Credits

Executive Creative Director: Graham Drew

Creative Director: Heng Thang Wei

Senior Copywriter: Charlene Ong

Junior Group Head: Terces Pok

Art Director: Ralve Khor

General Manager: Jo Yau

Senior Brand Director: Marcus SK

Senior Brand Executive: Kamil Zulhaidi

Producer: Suzy Chiang Media Agency: Ampersand Advisory

Production: Directors Think Tank Film Directors: Sling Ng, Naoto Mitake

Composers: Oliver Stutz & Adrienne Yong

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Overall Rating
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