The Drum Awards Festival - Official Deadline

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Date: May 2020
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Rio-Heavy Flow Pads, the sanitary pad from the Nobel Hygiene family, has launched a campaign to coincide with the upcoming Menstrual Hygiene Day that aims to raise awareness about the challenges that women face during their period, due to heavy flow.

In society, those with periods often normalise their extreme condition due to a lack of awareness around issues such as heavy flow and good menstrual hygiene, because they don't know they need to use a variety of products. This can result in leakages, staining, and a higher rate of infections. All of these are signs of poor menstrual hygiene practices.

This Menstrual Hygiene Day, 28 May 2020, Rio addresses this issue via a campaign with a series of analogies to showcase how women feel when they use a regular napkin during heavy flow and seeks to tackle some of the taboos still prevalent around attitudes to periods.