The Gerety Awards by No Agency

What does a woman have to do to get onto an advertising jury?

The Gerety Awards has launched a call for entries campaign with a message of action to the industry as a whole.

It always becomes news when an ad award show jury makes 50/50 gender parity. Despite all the talk, most jury members are still men.

As the first ad festival with an all-woman jury working to counterbalance that, the Gerety Awards decided to create an awareness campaign that would get the industry to walk the talk.

Purple moustaches were sent to prominent female leaders in the advertising industry, asking them to pose for a picture with the question: What does a woman have to do to get onto an advertising jury?