Dentsu: Gotsui by Nissin

Agency: Nissin
Client: Dentsu
Date: Jul 2019
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Nissin Brazil is borrowing from classic Japanese cinema styles in its latest ad that sees a Godzilla-like ex-TV star ‘monster’ that has moved from Japan to Brazil in search of a new job.

In recognition of the popularity of the Japanese brand’s instant noodles in the South American country, the storyline sees the monster becoming a businessman after he spots the opportunity to become the salesman for the brand in Brazil.

The three videos are themed around three lessons that he has learnt in moving to the new country and starting this new career path. Video one explores the lesson of ‘turn problems into opportunities’ and charts his journey in starting the new job. Video two is about ‘never lose your essence’ as he discovers that he has to be himself to get the job done. Finally, he explains that you must ‘pass on your knowledge’ as he becomes a sales guru for Nissin.

The ads, by Dentsu Brasil and produced by Fantástica Filmes, aim to specifically promote the Asian flavours of the noodles, including Yakissoba, Seafood, and Chicken Teriyaki, as well as Yakissoba in packet form.

Credits

Dentsu Brazil and produced by Fantástica Filmes

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