The Drum Awards Festival - Extended Deadline

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Client: Nike
Date: Jul 2019
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Nike has taken to Twitter in praise of the US women’s football team's World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise.

That praise was turned into a 60-second spot on social media channels after the US win. The congratulatory message to the team Nike wrote and voiced over in the spot was: “I believe that we will be four-time champions and keep winning until we not only become the best female soccer team, but the best soccer team in the world and that a whole generation of girls and boys will go out and play and say things like ‘I want to be like @mPinoe, when I grow up.’

“And that they’ll be inspired to talk and win and stand up for themselves, And I believe that we will make our voices heard and TV shows will be talking about us every single day and not just once every four years, And that women will conquer more than just the soccer field, like breaking every single glass ceiling and having their faces carved on Mount Rushmore, And that we will keep fighting not just to make history, but to change it forever. This team wins. Everyone wins.”