The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Feb 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
7 votes

Musician Anderson .Paak, in a campaign for Jameson Irish Whiskey, says that neighborhood bars are closing, and he and the brand aim to turn that downward trend up again.

Jameson states that it celebrates the unique places, sounds and tastes found only in the neighborhood bars. In a time when people are struggling to connect and choosing their couch over their local bar, the brand believes it is more important than ever to hold onto the stories, memories and connections that come from within neighborhood bars and remind consumers of the role they play in shaping their communities.

So, this St. Patrick's Day, Jameson is showing its commitment to local neighborhoods with the new campaign, ‘#LoveThyBar’. Jameson and Grammy Award-winning musician and producer, .Paak, are issuing a rallying cry to communities around the country.

In the 30-second spot, .Paak is seen in a bar in Oxnard, California, playing his drums, as he states that neighborhood bars are closing – “like six a day” – which he says needs to stop. So, as he says that “we need to go out and we need to gather,” a full bar with a live band is seen, meaning, perhaps, the cause is not lost.

Credits

Agency: Night After Night

Client: Jameson