NHL and Adidas: Take Notice

Clients: NHL , Adidas
Date: Jan 2020
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A new crossover campaign for EASports NHL and Adidas drops NFL and NBA superstars into the world of world of CHEL (slang for the NHL video game series), and introduces each athlete as a playable character in “NHL Ones Now” with story-driven apparel drops available for purchase both in-game and in the real world.

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