We Are All On the Front Lines by NEWU

Agency: NEWU
Date: Mar 2020
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From those that are always trying to get you Out-of-Home, a campaign we hope you will see only from home.

In these difficult times, everyone should play their part. For this reason, the Italian OOH & DOOH players got together to launch a national campaign to thank all the health professionals who are fighting every day against the infection and to remind citizens of the importance of scrupulously adhering to the rule of staying at home.

The visual uses a photo that went viral at the outburst of the infection which portrays a nurse who couldn't fight exhaustion at the end of her shift and fell asleep on a hospital desk, perhaps the most dramatic image of the first days of an emergency, immediately risen as a symbol of the fight against the spread of the virus.

"We are all on the front line" is still on air till the beginning of April on DOOH & OOH media in Rome, Milan, Turin, Naples, Bologna, Venice, Florence and many other cities in Italy.

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