New York Public Library: leaderboard-top-1

The New York Public Library is doing a fun, public service campaign on behalf of all of the nation's public libraries on Black Friday, calling them "the deal of the season" for "unlimited time only."

The campaign is mostly online, but does include a full page, retail-like NY Times ad. It's a funny, cute play on the craziness of Black Friday and how libraries offer completely free books, programs, and so on every day of the year. There's even a "100% off".