New York Lottery: advert-body-4
- Location:
To celebrate the holiday season, New York Lottery and McCann New York flipped the holiday tradition of building a snowman. Promoting the idea that a Scratch-Off is the gift that dreams are made of, users are enlisted to help melt a snowman with a Holiday Scratch-Off hidden inside. Via Facebook Live, viewers were be able to guess which scratch-off was hidden within, choose how the snowman is dressed and vote on how to melt him.
All participants were entered for the chance to win a New York Lottery Holiday Prize Pack. Players who correctly guessed which scratch-off is inside were eligible for the grand prize.
Credits
Creative:
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher, Executive Creative Directors
Jason Ashlock & Dominick Baccollo, Creative Directors
Emily Salas & Tyler Gonerka, Associate Creative Directors
Jack Deligter, Senior Copywriter
Eric Aragon, Senior Art Director
Production:
Nathy Aviram, Chief Production Officer
James Lawson, Producer
Eric David Johnson, Executive Music Producer
Dan Gross, Music Producer
Sam Belkin, Music Business Manager
Natalie Hernandez, Business Manager
Account:
Scot Beck, Executive Account Director
Caroline Fuller, VP Account Director
Denis Mahon, Account Supervisor
Molly Vossler, Account Supervisor
Emma Gross, Account Executive
Ellery Gitkin, Account Executive
Jessica Foster, Assistant Account Executive
Courtney Snead, Project Manager
Social Strategy:
Erin Moldovan, Social Strategist
Rebecca Krevat, Associate Social Strategist
Production:
Ask Media
Adam Kaplan EP
Live X
Nick Micozzi | VP of Engagement
