Halifax: It's a People Thing by New Commercial Arts

Marking its first major campaign since it appointed New Commericial Arts (NCA) last year, the Halifax has introduced a new posiitoning: "It's a people thing'.

Against the backdrop of Oasis' 'Stand By Me' the campaign seamlessly amalgamates various vignettes, capturing the highs and lows of those living on a typical British street.

"Halifax is a heartland of Britain brand. Our new 'It's a people thing' campaign puts it right back where it belongs," explains Richard Warren, director of marketing communications at Lloyds Banking Group.