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Ladbrokes: Balloon by Neverland

Agency: Neverland
Client: Ladbrokes
Date: Sep 2021
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Bookmaker Ladbrokes has launched a brand-led campaign centered on the striking depiction of a red balloon transfixing a city.

Titled ‘Balloon’, the 60-second piece follows the airborne metaphor as it flutters through city streets, with citizens spontaneously engaging in an impromptu bout of keepy-uppy.

Delivered by creative agency Neverland in their third campaign for the bookie since being appointed in May, the promotion follows the release of ‘Drummers’ ahead of the 2020 European Championships.

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