Netflix: Great Day in Hollywood

Client: Netflix
Date: Jun 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
25 votes

Video streaming company Netflix has underlined its commitment to casting and hiring black talent in an ad to coincide with the Black Entertainment Television (BET Awards) on 25 June.

Coming just days after the launch of Luke Cage season 2, its Marvel adaptation of the bulletproof black superhero, the TV ad features the likes of Spike Lee, Laverne Cox, Ava DuVernay, Alfre Woodard, Lena Waithe and Justin Simien, among others.

It is an expression of the company’s Strong Black Lead initiative that is looking to develop black voices in its leading shows.

Credits

Directed by Lacey Duke

Dots by FF Los Angeles

Added 24 January 2020
Overall Rating
5/5Vote
Overall Rating
5/5Vote

Pepsi: Paint it Black

Added 24 January 2020
Overall Rating
0/5Vote

`The Calling by M&C Saatchi

Added 24 January 2020
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.