Natural Light: Official Light Beer Leaderboard

Date: Apr 2019
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It’s time for the first major golf tournament of the year, the Masters, and Natural Light is in celebration mode.

While Miller Lite has been talking calories a lot recently, in the light beer world, as in golf, the lowest number wins.

With one fewer calorie, Natty Light (95) has finished one under Miller Lite (96), scoring a birdie while Miller is stuck at even par. So, the first major of the year is the perfect moment to celebrate Natty’s one-stroke win vs Miller.

Throughout Sunday’s final round, Natty will give away free beer for a year every time a golfer shoots a birdie. Those who tweet #BirdieLight and #Sweepstakes on Sunday's final round is in the running to win free beer. Every time a birdie is sunk, that signals free beer for a year for another lucky fan.

On top of that, because nobody knows the value of finishing “one under” better than die-hard golf fans, Natty will also be descending on Augusta this weekend, celebrating its gentlemen’s victory over Miller with the “Official Light Beer Leaderboard” (mobile billboard) as it makes its way through the city on Sunday.

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