The Drum Awards for Marketing - Extended Deadline

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Date: Feb 2019
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Natty Light is introducing Naturdays, a session-able light lager brewed with strawberry lemonade flavor.

Just in time for spring break, Naturdays are filtering into stores across the United States now and will be available nationwide. Inspired by all the social creatures who embrace the 'Natty lifestyle', the packaging is covered in pink flamingos.

The company says that a Naturday is more than just a beverage, it's also an epic day with friends. To help the brand show the world exactly how to have a Naturday, Natty teamed up with legendary retired NFL punter Pat McAfee. Host of his own hit podcast The Pat McAfee Show, McAfee is known for storytelling ability.

The brand is also outfitting a Nascar vehicle with the branding.

Credits

Natural Light