The Drum Awards for Marketing - Entry Deadline

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Date: Jun 2019
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The Wild, Jungle Creations’ creative agency, has partnered with National Lottery operator Camelot to create its first advert ‘Dreams’ for The National Lottery, as part of a campaign that highlights the thousands of local football projects that have been supported by Good Causes funding across the UK.

Through this campaign, The Wild and Camelot are aiming to inspire people to play The National Lottery by educating them on the positive impact that Good Causes funding has on local communities. First launching with this advert, it will be followed by two mini documentaries that will tell the story of some of the talented beneficiaries including a 92-year-old footballer and a woman called Sophie, who is a member of Street Football Wales, a social inclusion charity that exists to improve the lives and opportunities for socially excluded people in Wales using street football.

Following previous work with The National Lottery Promotions Unit (NLPU), The Wild this time worked with Camelot on an advert to bring to life some of the incredible projects supported by the, on average, £30 million raised each week for Good Causes across the UK. A total of over £40 billion has now been raised by The National Lottery since 1994. The latest advert from The Wild will be distributed across social platforms and pre-roll on Quantcast and YouTube. All media has been planned and implemented by Vizeum UK and will be supported by a wider campaign which will also run on radio and in selected podcasts.

Credits

Creative: Molly Tappin, Head of Creative, The Wild at Jungle Creations

Creative: Elin Klockare Jarlstrom, Creative, The Wild at Jungle Creations

Producer: Emma Engelmann, Producer, The Wild at Jungle Creations

Director: Ben Falk

Editor: Liam Bachler

Project Management: Kelsie Leonard, Account Manager at Jungle Creations

Brand Manager: Uzma Arif, Senior Brand Manager at The National Lottery

Lead TNL Story Partner: Shelley Morrell

TNL Content Lead: Niall O’Rourke

Media Planning: Jamal Wright & Paige Eaton, Vizeum UK