The Drum Awards for Marketing - Extended Deadline

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Date: May 2018
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Kicking off a summer-long celebration of the 50thAnniversary of the National Trails System Act, the National Forest Foundation (NFF) announced its "Summer of Trails" campaign. Summer of Trails is a five-month long campaign to raise awareness and funds for maintaining and improving trails across America's National Forests and Grasslands. The National Forests and Grasslands host the largest trail system in the country, with more than 158,000 miles of trails — including the iconic Pacific Crest, Appalachian and Continental Divide Trails and shorter trails beloved by communities from Alaska to Florida.

The Summer of Trails goal is simple: improve conditions on the National Forest's incredible trail system. By educating Americans about National Forest trails, and by capitalizing on the 50th Anniversary of the legislation that established America's world-class system of National Scenic and Historic Trails, the NFF hopes to turn the love that Americans have for their trails into a source of funds to improve trails in each of the nine Forest Service regions.

The NFF hopes to raise $1m for trail maintenance and improvement across the National Forest System through a crowd-funding campaign. The NFF will invest the funds in local conservation organizations through a competitive grant program. These groups will then use the grants to help maintain and repair National Forest trails across the country. The NFF's $500,000 crowd-funding goal will be matched with an additional $500,000 by the U.S. Forest Service. The NFF plans to award grants to local conservation groups to begin work improving America's trails in 2019.