Gidget Foundation Australia: Little Helper Bunny Books by Naked

Agency: Naked
Date: May 2018
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Across Australia, 1 in 5 new mums and 1 in 10 new dads suffer from perinatal depression and anxiety (PNDA). That’s almost 100,000 expecting and new parents each year.

To coincide with World Maternal Mental Health Day on May 2nd, not-for-profit organisation Gidget Foundation Australia is launching the Little Helper Bunny Books: bedtime stories for little ones which double as parental self-help books, to tackle common symptoms of PNDA.

The books have been created by Naked as part of an ongoing partnership with Gidget Foundation to bring the often-silent issue of perinatal depression and anxiety into the open.

The Little Helper Bunny Books are a collection of four titles, beautifully illustrated and carefully written to deliver immersive content for little ones that puts proven psychological strategies between the lines for the reader. Each book is accompanied with its own online film, which explores the symptoms and strategies behind the book in more detail.


Agency: Naked

Executive Creative Director: Jon Burden

Creative Lead: Daniel Miller

Author: Daniel Miller

Illustrator: Jenny Tang

Copywriters: Daniel Miller and Chris Nguyen

Art Directors: Jenny Tang and Bryce Waters

Design Director: Marcus Key

Artworker: Gabriel Mangulabnan

Strategy Director: Craig Adams

Managing Director: Tim Kirby

Account Director: Helen Adams

Agency Producer: Claire Cocks

PR: Lu Borges and Addie Freyne

Film Production: Symmetry Media

Director and Cinematographer: Dean Ginsburg

Producer: James Carr

Camera Assistant: James Campbell

Editors: James Campbell and Aimee Kubo

Additional Film Production: Channel 9

Animation: Sixty40

Animation Director: Fred Venet

Senior Producer: Charu Menon

Producer: Catherine Terracini

Photography: Juliet Taylor

Retouching: Limehouse Creative

Client: Gidget Foundation Australia

CEO: Arabella Gibson

Adviser/Clinical Psychologist: Christine Barnes

Chairman: Dr Vijay Roach

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