Gidget Foundation Australia: advert-body-1 by Naked
- Location:
Across Australia, 1 in 5 new mums and 1 in 10 new dads suffer from perinatal depression and anxiety (PNDA). That’s almost 100,000 expecting and new parents each year.
To coincide with World Maternal Mental Health Day on May 2nd, not-for-profit organisation Gidget Foundation Australia is launching the Little Helper Bunny Books: bedtime stories for little ones which double as parental self-help books, to tackle common symptoms of PNDA.
The books have been created by Naked as part of an ongoing partnership with Gidget Foundation to bring the often-silent issue of perinatal depression and anxiety into the open.
The Little Helper Bunny Books are a collection of four titles, beautifully illustrated and carefully written to deliver immersive content for little ones that puts proven psychological strategies between the lines for the reader. Each book is accompanied with its own online film, which explores the symptoms and strategies behind the book in more detail.
Credits
Agency: Naked
Executive Creative Director: Jon Burden
Creative Lead: Daniel Miller
Author: Daniel Miller
Illustrator: Jenny Tang
Copywriters: Daniel Miller and Chris Nguyen
Art Directors: Jenny Tang and Bryce Waters
Design Director: Marcus Key
Artworker: Gabriel Mangulabnan
Strategy Director: Craig Adams
Managing Director: Tim Kirby
Account Director: Helen Adams
Agency Producer: Claire Cocks
PR: Lu Borges and Addie Freyne
Film Production: Symmetry Media
Director and Cinematographer: Dean Ginsburg
Producer: James Carr
Camera Assistant: James Campbell
Editors: James Campbell and Aimee Kubo
Additional Film Production: Channel 9
Animation: Sixty40
Animation Director: Fred Venet
Senior Producer: Charu Menon
Producer: Catherine Terracini
Photography: Juliet Taylor
Retouching: Limehouse Creative
Client: Gidget Foundation Australia
CEO: Arabella Gibson
Adviser/Clinical Psychologist: Christine Barnes
Chairman: Dr Vijay Roach
