The Drum Awards for Marketing - Extended Deadline

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Date: Apr 2017
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If there’s one characteristic the true whiskey connoisseur prizes it’s rarity. This is the ethos behind Orphan Barrel, a distilling company dedicated to the bottling of whiskies that have been overlooked for many years. In their own words: “the project is founded in dark, quiet corners of rick houses around the world.”

The brand new collector’s edition crate released by Diageo in celebration of this fantastic project. Designed by Force Majeure and manufactured by MW Luxury Packaging, this holding case was specially crafted to carry six bottles of Orphan Barrel’s rarest whiskies.

The pack measures 718mm long, 284mm tall and 147mm deep. Constructed from 16mm MDF, the case bears a custom wood veneer stained black with matte varnish. The solid front panel closes by way of six 180-degree hinges, custom plated in matte black to match the exterior, and is held shut with eight pairs of magnets.

Open the case using the bronze bar along the front to discover the interior: PU leather silkscreened with gold Orphan Barrel logos, and six bottle cavities framed with copper plates. The bottles themselves are designed to sit between two black EVA foam pads, ensuring their safety.

Credits

Manufacturer: MW Luxury Packaging

Design: Force Majeure