Brahma: Tattoo by Mutato
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'Tattoo' was born with a very clear challenge: to make Brahma beer's new image reach everywhere, from its labels and cans to the skin of its most fanatical followers.
Everything started on the brand's social networks. Although the brand knew of the existence of Brahma tattoos for having received photos of their followers, the beer decided to go a step further by summoning all those who at some point had tattooed Brahma to make them an original proposal: renew their tattoos with the new image .
@Lulens was the tattoo artist in charge of applying the new design. They started with Alejandro González, a young man from the Province of Buenos Aires who formed an alliance with his friends and got Brahma tattoos "as a symbol of friendship", for all the times they got together and drank this beer.
In addition, "Lulens" Franzé made ten different designs for all those who wish to update their Brahma tattoo.
Credits
Mutato: Pepe Sayus, Ignacio Jardon, Santi Pato, Sofia Creimer, Clara Torres, Carolina Saenz, Jonatan Gomez, Diego Mc Loughlin.
Cerveza Brahma: Paula Marconi, Antonella Babino, Connie Chedresse.
Edition & Postproduction: Bomba Cine.
Production: Florencia De Mugica / Daniela Martinez.
Direcction: Federico Castro / Nahuel Varela.
