Nike: Choose Go by Must Be Something

Client: Nike
Date: Mar 2018
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Nike through its 'Running to make the world go around' campaign aims to encourage people to run when the world stops. Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and Kevin Hart are all running in the fictitious film 'Choose Go' to propel the earth to revolve back on its axis after it stopped.


Creative Director/Copywriter: Jed Alger

Creative Director/Art Director: Marty Grasser

Producers: Kevin Diller, Derek Ruddy, Sarah Barkley Porter, Jennifer Kramer, Frank Brooks

Account Director: Andrew Schafer

Account Manager: Hanna Nesper Newell

Creative Consultant: Tony Hellberg

Business Management: Cindy Lewellen

Production Company: Anonymous Content

Director: Edgar Wright

Director of Photography: Ken Seng

VFX Supervisor: Glynn Tebutt (The Mill)

Executive Producer: Lori Stonebraker

Producer: Lisa Cowan

Production Supervisor: Jewel K. Estephanos

Production Supervisor: Lisa Judice

Production Designer: Ethan Tobman

Costume Design: Skye Stewart-Short

Offline Editor: Biff Butler (Rock/Paper/Scissors)

Offline Editor: Alyssa Oh (Rock/Paper/Scissors)

Offline Editor: Lauren Dellara (Rock/Paper/Scissors)

Sound Design: Adrian Aurelius (Ballad)

Music: "Ganges a Go-Go" by Dan The Automator

Music Supervision: Sara Matarazzo (Walker)

Composer/remixer: Morgan Z Whirledge

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