Powerleague is a specialist in small-sided football with centres across the UK, Ireland and the Netherlands. But they wanted to transform them into clubs – each one somewhere to belong. From strategy, positioning and brand idea, to identity, strapline, photography, typography, tone of voice, website and app design, Music created a brand to fit Powerleague’s vision. The crest – iconic symbol of pride, passion and belonging – became the heart of the new brand. And to reflect local culture, history and character, a unique crest was created for every club.
Creative Director: Adam Rix