The Drum Awards for Marketing - Extended Deadline

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Agency: Music
Client: Music
Date: Feb 2018
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To celebrate Valentine's Day, brand communication agency Music has built a website to help the people connect to the ones they love - through the medium of theremin-led covers of popular lovesongs. Music ❤️ Theremin allows users to send YouTube videos featuring the haunting electronic instrument, including classics such as Celine Dion's My Heart Will Go On, You Are So Beautiful by Joe Cocker and the theme from Mario Kart, to those they hold dear.

The agency explained: "Love is strange and wonderful and electric and fascinating and spellbinding. So is the incredible theremin, a musical instrument we’ve fallen in love with. To celebrate Valentine’s Day, we’ve come up with a way to share that love. Choose, dedicate and send one of these performances to someone you love."

Credits

Matt Keers – creative, Music

Adam Rix – creative director, Music

Paolo Carniel – head of copy, Music

Mike Ash – developer, Music