Music launches British Cycling’s new ‘For everyone’ campaign to inspire people nationwide to get on their bikes
Music has launched a brand campaign for British Cycling that spans communications for their recreational events and initiatives. The main objective is to inspire everyone to visit Letsride.co.uk and sign up to one of the many free rides including mass-participant city rides, local women-only riding groups, or under-16s coaching.
British Cycling appointed Music to create a year-long campaign that will encompass the organisation’s five key partnership programmes with HSBC UK; HSBC UK City Ride, HSBC UK Go-Ride, HSBC UK Ride Social, HSBC UK Breeze and HSBC UK Guided Rides. The campaign spans OOH, digital advertising, radio and a 60 second film. Music have also created event branding for HSBC UK City Ride events – continuing the theme of the campaign into the experience itself.
Adam Rix - Creative Director
Paolo Carniel, Adam Rix and Chris Miller- Copywriters
Lottie Brzozowski - Designer
Oliver Wigglesworth- Designer
Photographer - Shaw and Shaw
Project Management - Amy Alexander
Production Management- Shelley Wood