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JetBlue Airways: Little Tickets by MullenLowe U.S.

Date: Jul 2017
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JetBlue released 'Little Tickets', a new video showing how the airline created the Little Tickets store in New York City to empower kids to take back some family time by allowing them to buy a family vacation for their hard-working parents that didn’t break the piggy bank. For the first time ever, the purchase decision was in their hands, and the vacations they purchased were real.

The airline believes that a little time together can go a long way for busy families and are encouraging families everywhere to plan their next family vacation. The brand tells stories by demonstrating its mission to inspire humanity, celebrate their customers and enhance brand love that gets JetBlue discussed.

Credits

Client: JetBlue Airways

VP, Marketing: Jamie Perry

Director, Brand & Advertising: Elizabeth Windram

Manager, Advertising & Social/Content: Heather Cohen

Agency: MullenLowe

CREATIVE

Managing Partner Chief Creative Officer: Mark Wenneker

Executive Creative Director: Tim Vaccarino

Executive Creative Director: Dave Weist

VP Creative Director: Julia Neumann

VP Creative Director: Amy Ferguson

Senior Copywriter: Patrick Regan

Senior Art Director: Dan Pappas

VIDEO PRODUCTION

SVP, Executive Director of Integrated Production: Lisa Setten

SVP, Head of Integrated Production: Zeke Bowman

Producer: Katherine Cheng

Senior Business Affairs Manager: Amy Keddy

PRODUCTION COMPANY AND PARTNER DETAILS

Production Company: Hungry Man

Director: Conor Byrne

Executive Producer/Managing Director: Kevin Byrne

Line Producer: Tyler Byrne

DP: Adam Newport- Berra

Editing House: PS260, New York

Post Finishing: PS260, New York

Editor: Maury Loeb

Assistant Editor: Colin Reilly

Managing Partner: Zarina Mak

Producer: Evann Borgman

Color Correction

Colorist: Tim Masick/Company 3 New York

Flame Artist: Margaret Yang

Music

Original score by Q Department

EP: Heather Lee MacFarlance

Audio Mix: Rob Fielack/Plush New York

ACCOUNT MANAGEMENT

SVP, Group Account Director: Emily Brooks

Account Director: Molly Bluhm

Account Supervisor: Matt Duerr

Senior Account Executive: Beba Rivera

Account Executive: Bayla Werman

STRATEGY

VP Group Strategy Director: Ellie Gogan-Tilstone

Senior Strategist: Lindsay Cardinale

PROJECT MANAGEMENT & DIGITAL/PRINT PRODUCTION

Senior Project Manager: Christina Gratton

Associate Digital Producer: Taylor Nisbet

MEDIA

SVP, Group Media Director: Jade Watts

Associate Digital Media Director: Paula Berkel

Digital Media Planner: Ellie Clayman

Assistant Media Planner: Sonia Sahota

PR/SOCIAL

SVP, Account Director: Jaclyn Ruelle

Account Director: Becky Brand

Account Supervisor: Brittany Zahoruiko

Senior Account Executive: Krystle Lischwe

Account Executive: Kelsey Labrot

Assistant Account Executive: Meg Weldon