JetBlue Airways: Little Tickets by MullenLowe U.S.
- Location:
JetBlue released 'Little Tickets', a new video showing how the airline created the Little Tickets store in New York City to empower kids to take back some family time by allowing them to buy a family vacation for their hard-working parents that didn’t break the piggy bank. For the first time ever, the purchase decision was in their hands, and the vacations they purchased were real.
The airline believes that a little time together can go a long way for busy families and are encouraging families everywhere to plan their next family vacation. The brand tells stories by demonstrating its mission to inspire humanity, celebrate their customers and enhance brand love that gets JetBlue discussed.
Credits
Client: JetBlue Airways
VP, Marketing: Jamie Perry
Director, Brand & Advertising: Elizabeth Windram
Manager, Advertising & Social/Content: Heather Cohen
Agency: MullenLowe
CREATIVE
Managing Partner Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
VP Creative Director: Julia Neumann
VP Creative Director: Amy Ferguson
Senior Copywriter: Patrick Regan
Senior Art Director: Dan Pappas
VIDEO PRODUCTION
SVP, Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
Producer: Katherine Cheng
Senior Business Affairs Manager: Amy Keddy
PRODUCTION COMPANY AND PARTNER DETAILS
Production Company: Hungry Man
Director: Conor Byrne
Executive Producer/Managing Director: Kevin Byrne
Line Producer: Tyler Byrne
DP: Adam Newport- Berra
Editing House: PS260, New York
Post Finishing: PS260, New York
Editor: Maury Loeb
Assistant Editor: Colin Reilly
Managing Partner: Zarina Mak
Producer: Evann Borgman
Color Correction
Colorist: Tim Masick/Company 3 New York
Flame Artist: Margaret Yang
Music
Original score by Q Department
EP: Heather Lee MacFarlance
Audio Mix: Rob Fielack/Plush New York
ACCOUNT MANAGEMENT
SVP, Group Account Director: Emily Brooks
Account Director: Molly Bluhm
Account Supervisor: Matt Duerr
Senior Account Executive: Beba Rivera
Account Executive: Bayla Werman
STRATEGY
VP Group Strategy Director: Ellie Gogan-Tilstone
Senior Strategist: Lindsay Cardinale
PROJECT MANAGEMENT & DIGITAL/PRINT PRODUCTION
Senior Project Manager: Christina Gratton
Associate Digital Producer: Taylor Nisbet
MEDIA
SVP, Group Media Director: Jade Watts
Associate Digital Media Director: Paula Berkel
Digital Media Planner: Ellie Clayman
Assistant Media Planner: Sonia Sahota
PR/SOCIAL
SVP, Account Director: Jaclyn Ruelle
Account Director: Becky Brand
Account Supervisor: Brittany Zahoruiko
Senior Account Executive: Krystle Lischwe
Account Executive: Kelsey Labrot
Assistant Account Executive: Meg Weldon
