American Greetings: advert-body-3 by MullenLowe U.S.
- Location:
American Greetings understands that holidays and calendar occasions are not always celebratory for everyone. With that in mind, the company is highlighting aspiring parents and their journey as a very real, and all too common, life scenario where support and acknowledgement make a difference. In the second installment of its 'Give Meaning' campaign, a video entitled 'Not Alone' serves as a rallying cry, encouraging people to show up for each other in everyday moments – especially during times in our lives when the response isn’t always intuitive, like infertility.
To raise awareness of the importance of offering support to those experiencing infertility, the brand has partnered with Resolve: The National Infertility Association. Together, they hope to spark a thoughtful conversation that influences and inspires others to show up when it’s needed most. According to Resolve more than seven million people of childbearing age in the United States experience infertility. American Greetings realized this topic was one that many people can relate to, whether personally or through friends and family members, and joined forces with the 43-year-old organization in our efforts to encourage meaningful connections during times when a response is not always instinctive because Resolve was created to connect those feeling alone in their struggle with infertility by providing a community of empathy, kindness and support.
To join the conversation, consumers are asked to share a real moment that really meant something to you with #GiveMeaning.
Credits
President and Chief Operating Officer: John Beeder
Group Vice President, Marketing, Innovation and Business Development and President Papyrus-Recycled Greetings, Inc.: Christy Kaprosky
Chief Marketing Officer: Alex Ho
Director, Consumer Marketing Communications: Janet Dye
Director, Engagement Marketing: Christine Rich
Director, Corporate Communications: Patrice Sadd
Senior Manager, Engagement Strategy: Meghan Olmsted
Manager, Engagement Marketing: Danielle Krouse
Assistant Manager, Engagement Marketing: Leah Lange
Associate Manager, Marketing Communications: Megan Baucco
Creative Credits
Brand: American Greetings
Agency: MullenLowe
Managing Partner Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Andrea Mileskiewicz
Creative Director: Blake Winfree
Copywriter: Macie Soler-Sala
Senior Art Director: Pier Madonia
Executive Director of Integrated Production: Lisa Setten
Director of Broadcast Production: Zeke Bowman
Senior Broadcast Producer: Vera Everson
Assistant Broadcast Producer: Kimberly Reid
Business Affairs Manager: Felicia Simmons
Group Account Director: Rebekah Pagis
Account Director: Jessica Zdenek
Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Scott Howard
Line Producer: Timory King
DP: Daniel Mercadante
Editorial: PS260 West
Editor: JJ Lask
Assistant Editor: Colin Reilly
Junior Producer: Marlinda Walcott
Executive Producer: Carol Dunn
VFX: MPC LA
Lead VFX Artist: Cynthia Lee
Producer: Sarah Laborde
Executive Producer: Elexis Stern
Music: Asche & Spencer
Audio Post: Eleven Sound
Sound Design/Mixer: Jeff Payne
Assistant Mixer: Jordan Meltzer
Executive Producer: Melissa Elston
Color: Nice Shoes
Colorist: Chris Ryan