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UK Government: Look Them In The Eyes by MullenLowe

Agency: MullenLowe
Date: Jan 2021
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The UK Government has launched another campaign that acts as a reminder to the public of the extreme pressures faced by frontline workers during the pandemic and pleads with the nation to stay at home. With a shift in tone, the new campaign features raw footage and honest testimonials of patients who have Covid-19 and staff who are working around the clock to look after them at Basingstoke and North Hampshire Hospital.

The advert challenges the public to question their actions and it ends by asking “Look them in the eyes and tell them you are doing all you can to stop the spread of Covid-19”?

It will run across radio, OOH, digital, print and social with poignant still imagery of other key workers, including bus drivers, pharmacists and shop assistants, who are all working on the frontline.

Credits

Agency: MullenLowe

Chairman – Tom Knox

Joint Head of Account Management - Katie McCambley

Account Director- Abby Walsh

Strategy Director - Charlie Snow

Creative Directors - Jane Briers and Dave Cornmell

Senior Producer - Sian Parker

Creative Producer- Josh Burley

Head of Business Affairs - Simon Sole

Head of Design: Dave Allen

Senior Designer: Augusta Linquist

Production Company: HLA

Director: Simon Ratigan

Producer: Daniel Carter

DOP: Martin Hill

Edit House: The Assembly Rooms

Editor: Adam Spivey

Post-production for TVC: MPC

Post Producer – Amie Kingsnorth

Colourist – Matthieu Toullet

Flame Lead - Lora Nikolaeva

Sound for TVC: Jungle

Engineer – Alex Wilson-Thame

Post-production for Social Content:

Yeti

Executive Producer - Elliot Dollie

Offline Editor: Zack Langsdon

Offline Editor: Matt Anderson

Edit assistant: Rory Nicholls

Online: Martin Bridge

MPC

Post Producer – Amie Kingsnorth

Colourist - Matthieu Toullet

Sound for Social Content: Vaudeville

Engineer – Luke Hatfield