UK Government: Look Them In The Eyes by MullenLowe
- Location:
The UK Government has launched another campaign that acts as a reminder to the public of the extreme pressures faced by frontline workers during the pandemic and pleads with the nation to stay at home. With a shift in tone, the new campaign features raw footage and honest testimonials of patients who have Covid-19 and staff who are working around the clock to look after them at Basingstoke and North Hampshire Hospital.
The advert challenges the public to question their actions and it ends by asking “Look them in the eyes and tell them you are doing all you can to stop the spread of Covid-19”?
It will run across radio, OOH, digital, print and social with poignant still imagery of other key workers, including bus drivers, pharmacists and shop assistants, who are all working on the frontline.
Credits
Agency: MullenLowe
Chairman – Tom Knox
Joint Head of Account Management - Katie McCambley
Account Director- Abby Walsh
Strategy Director - Charlie Snow
Creative Directors - Jane Briers and Dave Cornmell
Senior Producer - Sian Parker
Creative Producer- Josh Burley
Head of Business Affairs - Simon Sole
Head of Design: Dave Allen
Senior Designer: Augusta Linquist
Production Company: HLA
Director: Simon Ratigan
Producer: Daniel Carter
DOP: Martin Hill
Edit House: The Assembly Rooms
Editor: Adam Spivey
Post-production for TVC: MPC
Post Producer – Amie Kingsnorth
Colourist – Matthieu Toullet
Flame Lead - Lora Nikolaeva
Sound for TVC: Jungle
Engineer – Alex Wilson-Thame
Post-production for Social Content:
Yeti
Executive Producer - Elliot Dollie
Offline Editor: Zack Langsdon
Offline Editor: Matt Anderson
Edit assistant: Rory Nicholls
Online: Martin Bridge
MPC
Post Producer – Amie Kingsnorth
Colourist - Matthieu Toullet
Sound for Social Content: Vaudeville
Engineer – Luke Hatfield
