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The Boppy Company: #NeverNotAMom by MullenLowe

Agency: MullenLowe
Date: Jan 2018
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The Boppy Company has launched #NeverNotAMom, a new campaign to celebrate the launch of its newest product innovation, the yoga apparel-inspired Boppy ComfyFit Baby Carrier.

The #NeverNotAMom campaign is designed to challenge the notion of work–life balance. The empowering new video strings together vignettes about amazing women (in their real-life scenarios) wearing their babies in the Boppy ComfyFit Baby Carrier in places you wouldn’t expect. This juxtaposition demonstrates that whether you are at work, at home, with family, with friends or doing things you love, your child is still always a part of who you are.


Client: The Boppy Company

CEO: Nancy Bartley

Chief Creative Officer: Clarice Bonzer

Marketing Communications Manager: Carly Jennings

Product Design & Development: Haley Gibbons

Director of Business Insights: Debbie Snider

Director of Quality & Compliance: Teresa Mead

Marketing Manager: Mimi Wogtech

Agency: MullenLowe

Associate Creative Director: Emily Watson

Copywriter: Josh Taguiam

Creative Director: David Olsen

Broadcast Producer: Katie Volk

Executive Creative Director: Scott Hayes

Director of Integrated Production: Susanna O’Connell

SVP, Director of Account Service: Bruce Gold

Senior Account Executive: Gabriel Jimenez

VP, Public Relations: Christina Orlansky

Production: Hey Wonderful

Directors: Peking / Greg Mitnick & Nat Johnson

Line Producer: Mahlin Diamond

Executive Producer: Sarah McMurray

Editorial: Final Cut

Editor: Betty Jo Moore

Executive Producer: Sarah Roebuck

President: Stephanie Apt

Head of Production Penny Ensley

Producer: Laura Cavanaugh

Assistant Editor: Madeline Leshner

Post Production Company: Significant Others

Visual Effects Producer: Alek Rost

VFX Artist: Dirk Green

Motion Graphics Artist: Phil Brooks

Colorist: Daniel Orentlicher

Audio Company: Machine

Audio Producer: Alek Rost

Audio Mixer: T. Terressa Tate

Audio Assist: Amanda Fuentes

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