The Boppy Company: advert-body-2 by MullenLowe
- Location:
The Boppy Company has launched #NeverNotAMom, a new campaign to celebrate the launch of its newest product innovation, the yoga apparel-inspired Boppy ComfyFit Baby Carrier.
The #NeverNotAMom campaign is designed to challenge the notion of work–life balance. The empowering new video strings together vignettes about amazing women (in their real-life scenarios) wearing their babies in the Boppy ComfyFit Baby Carrier in places you wouldn’t expect. This juxtaposition demonstrates that whether you are at work, at home, with family, with friends or doing things you love, your child is still always a part of who you are.
Credits
Client: The Boppy Company
CEO: Nancy Bartley
Chief Creative Officer: Clarice Bonzer
Marketing Communications Manager: Carly Jennings
Product Design & Development: Haley Gibbons
Director of Business Insights: Debbie Snider
Director of Quality & Compliance: Teresa Mead
Marketing Manager: Mimi Wogtech
Agency: MullenLowe
Associate Creative Director: Emily Watson
Copywriter: Josh Taguiam
Creative Director: David Olsen
Broadcast Producer: Katie Volk
Executive Creative Director: Scott Hayes
Director of Integrated Production: Susanna O’Connell
SVP, Director of Account Service: Bruce Gold
Senior Account Executive: Gabriel Jimenez
VP, Public Relations: Christina Orlansky
Production: Hey Wonderful
Directors: Peking / Greg Mitnick & Nat Johnson
Line Producer: Mahlin Diamond
Executive Producer: Sarah McMurray
Editorial: Final Cut
Editor: Betty Jo Moore
Executive Producer: Sarah Roebuck
President: Stephanie Apt
Head of Production Penny Ensley
Producer: Laura Cavanaugh
Assistant Editor: Madeline Leshner
Post Production Company: Significant Others
Visual Effects Producer: Alek Rost
VFX Artist: Dirk Green
Motion Graphics Artist: Phil Brooks
Colorist: Daniel Orentlicher
Audio Company: Machine
Audio Producer: Alek Rost
Audio Mixer: T. Terressa Tate
Audio Assist: Amanda Fuentes