Cerveza Aguila: Beer Cap Project by MullenLowe SSP3 Colombia

Date: Feb 2020
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AB InBev’s Aguila Beer, Colombia’s leading beer brand, has launched ‘The Beer Cap Project’, in partnership with some of the world’s most recognized brands to promote responsible drinking.

Aguila Beer removed the logo from their caps and gave them to food, water and transport brands including UberEats, KFC, Papa Johns, the Hard Rock Café, Uber and Cabify so people could exchange the caps for free food, water or rides home.

The campaign launched in Colombia and now Aguila Beer is taking the movement global. Billboards have popped up in various locations around the world asking brands such as Heineken, Miller, Asahi, Guinness and Pilsener to yield their caps to non-alcoholic partners to help consumers drink responsibly.

Credits

MullenLowe SSP3

CEO: Francisco Samper

Chief Strategy Officer: Carolina Mejía

Chief Operations Officer: Juan Pablo García

Chief Creative Officer: Carlos Andrés Rodríguez

Creative Directors: Juan David Pardo and Diego Alejandro Muñoz

Art Directors: Julián Olivares, Laura Arcila, Diego López, Juan Camilo Contreras, Juan David Monroy

Copywriters: Melissa Reyes and Daniela Kopp

Business Director: José Manuel Hoyos

Account Executives: Jennifer Boshell, Sebastián Salazar Silva and Sebastián Castillo

Earned Media Specialist: Daniela Rodríguez

Planner: Manuela Roa

Zenith

Media Account Director: Andrés Camilo Alvarado

Planner Senior: Jenny Gómez

Dattis

CEO: Andrés Ortiz

Vicepresident: Camila Gómez

PR Marketing Director: Gabriela Sarmiento

PR Marketing Analist: María José Correal

Aguila Beer

Brand Manager Director: Miguel Merino

Brand Manager: Ana María Ordoñez

Project Manager Lead: Sara Donado

Project Manager, Digital Products: Santiago Osorio

Back End Developer Specialist: Freddy Benavides

Web Developer: Sergio Bernal

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