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sloggi: Comfortable Conquers by MullenLowe

Agency: MullenLowe
Client: sloggi
Date: Apr 2019
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MullenLowe has launched the first ever unisex campaign for underwear brand, Sloggi, 'Comfortable Conquers', that highlights the emotional benefit of comfort, not just the physical.

Three years on from the launch of Sloggi as a standalone brand, the campaign officially launches the next product in their Zero Feel platform, the ‘Zero Feel Softbra’. The comfort-first underwear brand has also extended the Zero Feel range for men, and will feature men in the campaign for the first time ever.

'Comfortable Conquers' features a man and a woman wearing ice skates, capes and, of course, Sloggi underwear. The campaign highlights the importance of comfort in our lives, stating that “Comfort is like an entourage of confidence marching with us in our daily conquests.”

Media is being handled by Wavemaker and launches internationally across VOD, TV, in-store, influencer activations, digital display and social.


Agency: MullenLowe London

Chief Creative Officer: JMS

Creative Director: EJ Galang, Katrina Encanto, Silvia Sella

Creatives: Charlotte Robbins, Nina Grifiths

Joint Head of Account Management: Victoria Ellis

Account Director: Lee Allen

Account Executive: Anna Connolly

Strategy Director: Emma Batho

Strategist: Anna Jenkins

Producer: Alex Pemberton, Stacey Bannister

Assistant producer: Natalie Miller

Designer: Augusta Lindquist, Bethia Connolly, Marco Marsili, Chris Davey, Stacey Hurst.

Production Company: Stink

Director: Owen Trevor

Director of Photography: Jallo Faber

Producer: Paz Parasmand

Editing House: Marshall Street Editors

Editor: Guy Savin

Post-production company: The Mill

Producer: Colin Oaten & Mia Saunders

2D Lead / VFX Supervisor: Gareth Brannan

Colourist: Seamus O’Kane

Sound design: 750mph

Sound engineer: Ben Gulvin

Music company: Adelphoi

2D assist: Lucie Brant

Motion Design: Michael Drayton

Colourist: Matthieu Toullet

Sound design: Factory

Lead sound: Phil Bolland

Music company: Theodore (music Supervisor Harley @ Theodore)

Retouching/CGI Post Production: Curious Productions

Photographer: Sean de Sparengo


Nick Tacchi – global head of marketing

Andrea Ratonyi – global head of brand communications

Tom Jacobs – global head of brand strategy

Sonja Klocker – global communications specialist

Lydia Bronze – Global Marketing Analyst

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Added 28 October 2020
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