The Drum Awards for B2B 2022

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Agency: MullenLowe
Date: Apr 2016
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MullenLowe has created a PSA for the Safe Roads Alliance to highlight the fact although drunk driving harms many people each year, distracted driving actually injures more people, according to the National Highway Traffic Safety Administration. In the ad, an actor disguised as a NYC taxi driver picks up passengers while drinking beer and vodka (the beer was actually an energy drink and the vodka was just water). Using hidden cameras, the agency was able to capture passenger reactions. The angry passengers yell at the driver, try to take the alcohol away from him, and demand that he pull over and let them out. But towards the end of the video, passengers are faced with a different scenario: the driver texting and driving. The passengers don't seem to mind and do not appear to be upset that he is using his phone behind the wheel, which drives home the point that much needs to be done when it comes to educating people about the dangers of distracted driving.

Credits

Chief Creative Officer: Mark Wenneker

Executive Creative Directors: Tim Vaccarino/Dave Weist

Group Creative Director: John Kearse

Group Creative Director: Rob Kottkamp

Associate Creative Director: Nick Mathisen

Art Director: Mauricio Perez

Exec Dir of Integrated Production: Liza Near

Director of Broadcast Production: Zeke Bowman

Senior Producer: Trish Dowley

Senior Business Affairs: Vanessa Fazio

Dir of Digital Strategy: Eric Williamson

Strategist: Michael Mann

Group Account Director: Eric Fulwiler

Account Supervisor: Danielle Morrissey

Account Executive: Justin Rodis

Project Manager: Gillie Bruce

Production Company: Station Film NY/LA

Director: Sam Cadman

Executive Producer: Caroline Gibney

Producer: James Blom

DP: Damien Drake

Editorial: ps260 NY

Editor: Maury Loeb

Assistant Editor: Tyler Hurst

Sr Producer: Laura Lamb Patterson

Color: CO3 NY

Colorist: Rob Sciarratta

VFX: Brickyard VFX BOS

Artists: Jimi Simmons/Gina Downing

Producer: Ellen Schmitt

Audio Post: Soundtrack BOS

Sound Design/Mixer: Mike Secher

Stock Music: APM Music LA