Discover client recommended agencies

Nespresso: Why Make Coffee When You Can Create Art by MullenLowe Profero

Client: Nespresso
Date: Nov 2016
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
9 votes

303 MullenLowe and MullenLowe Profero have produced an Australian-­developed global launch campaign for the new Nespresso Creatista machine range, following a

competitive pitch.

The campaign, which launches on television this week, leverages the

Creatista’s ability to automatically produce café-­quality frothy milk, asking ‘Why

make coffee when you can create art?’

The core campaign positioning alludes to the Creatista’s users being able to

harness milk froth to create their own café-­style ‘latte art’. In collaboration,

MullenLowe Profero and 303 MullenLowe developed the campaign identity,

television, outdoor, print and digital assets,

Credits

Client – Nespresso

Nicole Parker

Diane Duperret

Laurence Vucekovic

Digital agency – MullenLowe Profero

Sven Pham -­ Senior Designer

Sarah Robertson -­ Designer

Melba Gounas -­ Designer

Paul Fiore -­ Copywriter

Emma Jackson -­ Senior Account Director

Chris Henderson -­ Client Services Director

Philip Ely -­ Head of Comms APAC (MullenLowe MediaHub)

Ashadi Hopper -­ Executive Creative Directo

Creative agency – 303 MullenLowe

Remi Couzelas – Planning Director

Sean Larkin – Head of Copy

Adam Whitehead – Head of Art

Sean Ascroft – Head of Broadcast

Tony Dunseath – Client Services Director

Krista Song – Senior Business Director

James Lammert – Business Director

Brett Griffiths – Studio and Production

Print Post Production: Cream Studios

Typography – The Letterettes

Production Company – Collider

Director – Patrick Fileti

Producer – Olivia Hantken

Cinematographer – Earle Dresner

Post Production – Blackbird

Editor – David Whittaker, The Editors

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy