Nespresso: Why Make Coffee When You Can Create Art by MullenLowe Profero
- Location:
303 MullenLowe and MullenLowe Profero have produced an Australian-developed global launch campaign for the new Nespresso Creatista machine range, following a
competitive pitch.
The campaign, which launches on television this week, leverages the
Creatista’s ability to automatically produce café-quality frothy milk, asking ‘Why
make coffee when you can create art?’
The core campaign positioning alludes to the Creatista’s users being able to
harness milk froth to create their own café-style ‘latte art’. In collaboration,
MullenLowe Profero and 303 MullenLowe developed the campaign identity,
television, outdoor, print and digital assets,
Credits
Client – Nespresso
Nicole Parker
Diane Duperret
Laurence Vucekovic
Digital agency – MullenLowe Profero
Sven Pham - Senior Designer
Sarah Robertson - Designer
Melba Gounas - Designer
Paul Fiore - Copywriter
Emma Jackson - Senior Account Director
Chris Henderson - Client Services Director
Philip Ely - Head of Comms APAC (MullenLowe MediaHub)
Ashadi Hopper - Executive Creative Directo
Creative agency – 303 MullenLowe
Remi Couzelas – Planning Director
Sean Larkin – Head of Copy
Adam Whitehead – Head of Art
Sean Ascroft – Head of Broadcast
Tony Dunseath – Client Services Director
Krista Song – Senior Business Director
James Lammert – Business Director
Brett Griffiths – Studio and Production
Print Post Production: Cream Studios
Typography – The Letterettes
Production Company – Collider
Director – Patrick Fileti
Producer – Olivia Hantken
Cinematographer – Earle Dresner
Post Production – Blackbird
Editor – David Whittaker, The Editors
