United Nations High Commissioner for Refugees: Un-Home Button by MullenLowe Philippines
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The United Nations High Commissioner for Refugees (UNHCR) Philippines and MullenLowe Philippines have launched the UNHome Button - an innovative web browser interruption to make Filipinos more aware of the refugee crisis.
When users click the Home button on participating partner sites, they are redirected to a faux "error" page, temporarily preventing them from "going Home." They are given the option to proceed to the home page, or instead, learn more about the refugee crisis and how they can help, at the UNHCR landing page.
Credits
Chief Creative Officer: Leigh Reyes
Executive Creative Officer: Abi Aquino
Creative Director: Roman Olivarez
Copywriter: Owel Alvero, Wacky Torres
Senior Account Manager: Dea Bobadilla
Senior Art Director: Mylo de Borja
Social Media Director: Raffy Bariso
Digital Producer: Marge Salem-Galvez
Developer: Fernando Rugay, Patricia Torres
Print Production Director: Jake Fernandez
FA Artist: Roger Rapacon