The NHS has launched its latest recruitment push in its 'We Are the NHS' series, targeting students, in a drive to up enrollment numbers.
Dovetailing with a return to high school for final year pupils, the third 'We Are the NHS, We Are Nurses' campaign aims to talk to teenagers who are about to choose their degrees. It also targets career switchers considering going into nursing.
Similarly to the previous campaigns, the film features real nurses working in real hospitals, including those working in mental health, district nursing, A&E and learning disabilities.
This real window behind the scenes to the UK's national health service showcases the huge range of opportunities nursing can offer.
The campaign will run throughout September and October across TV, radio, social, OOH. MullenLowe Open is handling CRM and MullenLowe Profero was responsible for the website.