Date: Jun 2018
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‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the advertising industry has a long way to go to remove sexist, racist and false stereotypes from its output.

The two minute film shows mocked up auditions for actors, playing typical roles such as cornershop vendors, tired mothers and useless dads. Each short scene cycles through familiar tropes, before revealing the actors' true feelings regarding these roles, and the work they'd like to produce instead.

The film was was created by MullenLowe London for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.


Agency: MullenLowe London, IPG

Jose Miguel Sokoloff | CCO

Alex Okada | Global Creative Director

Jorge Eliecer Pinto & Juan Pablo Maldonado | Creative Team

Helen Bell | Unilever COO

Liann Al-Chami | Global Business Director

Ayesha Walawalkar | Global Planning Director

Marina Damato | Global Account Manager

Safae Bouazz | Global Account Executive

Luke Judlin | Producer

Trudy Waldon | Director of Integrated Production

Rob Hare | Designer

Production Company: Snapper Films

Director: Joanna Bailey

Executive Producer: Helen Hadfield

Line Producer: Rosie Pike

Edit: Speade

Editor | Sam Sneade

Edit assistant | Sam Allen

Sound | Wave

Sound Designer | Ed Downham

Ben Tomlin | Head of Integrated Production

Jenn Saunders | Production

Music Agency | SixtyFour Music

Music Supervisor | Joe Rice

Composer | KLANG

Track Title | 'Alliance'

VFX: The Mill

Executive Producer: Colin Oaten

Production Coordinator: Dan Crozier

2D Lead Artist: James Pratt

Colour: The Mill

Colourist: Seamus O'Kane

Colour Producer: Charlie Morris