UN Unstereotype Alliance: The Problem is Not Seeing the Problem by MullenLowe London
- Location:
‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the advertising industry has a long way to go to remove sexist, racist and false stereotypes from its output.
The two minute film shows mocked up auditions for actors, playing typical roles such as cornershop vendors, tired mothers and useless dads. Each short scene cycles through familiar tropes, before revealing the actors' true feelings regarding these roles, and the work they'd like to produce instead.
The film was was created by MullenLowe London for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.
Credits
Agency: MullenLowe London, IPG
Jose Miguel Sokoloff | CCO
Alex Okada | Global Creative Director
Jorge Eliecer Pinto & Juan Pablo Maldonado | Creative Team
Helen Bell | Unilever COO
Liann Al-Chami | Global Business Director
Ayesha Walawalkar | Global Planning Director
Marina Damato | Global Account Manager
Safae Bouazz | Global Account Executive
Luke Judlin | Producer
Trudy Waldon | Director of Integrated Production
Rob Hare | Designer
Production Company: Snapper Films
Director: Joanna Bailey
Executive Producer: Helen Hadfield
Line Producer: Rosie Pike
Edit: Speade
Editor | Sam Sneade
Edit assistant | Sam Allen
Sound | Wave
Sound Designer | Ed Downham
Ben Tomlin | Head of Integrated Production
Jenn Saunders | Production
Music Agency | SixtyFour Music
Music Supervisor | Joe Rice
Composer | KLANG
Track Title | 'Alliance'
VFX: The Mill
Executive Producer: Colin Oaten
Production Coordinator: Dan Crozier
2D Lead Artist: James Pratt
Colour: The Mill
Colourist: Seamus O'Kane
Colour Producer: Charlie Morris