The Electoral Commission: The EU Referendum by MullenLowe London
MullenLowe London and The Electoral Commission have launched a major public awareness campaign to remind people they must register to vote by the 7 June deadline if they want to vote in the EU Referendum.
The Electoral Commission is sending an impartial information booklet to 28 million households across the UK starting on Monday 16 May. An accompanying ‘Unmissable’ integrated campaign launches this week and will run until polling day, appearing across TV, radio, video on demand services, billboards, digital and social media.
The campaign is designed to ‘cut through’ the noise that everyone will be hearing about the EU referendum by creating eye-catching advertising ‘you can’t miss’. The TVC was directed by Nadia Marquard Otzen of Academy films. It is based on a successful campaign the Commission and MullenLowe London ran ahead of the Scottish independence referendum where by polling day 84 per cent of people surveyed said they recognised the advertising.
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Creative Director: Tony Hardcastle
Creative Team: Jack Patrick, Denis Kakazu
Additional Credits: Planner: Jenny Barthe
Account Team: Kirsteen Scoble, Harriet Pinnington
Agency Producers: Lucy Jay, Bel January
Media Agency: MEC
Production Company: Academy
Director: Nadia Marquard Otzen
Editing House: The Assembly Rooms
Editor: Ruth Hegarty
Post Production: MPC
Audio Post Production: Wave
Photographer: David Harriman
Photographer’s Assistant: Wyatt-Clarke Jones
Neon Sign Designer: Dean Brown
Art Worker: Jeff Workman