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The Electoral Commission: The EU Referendum by MullenLowe London

Date: May 2016
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MullenLowe London and The Electoral Commission have launched a major public awareness campaign to remind people they must register to vote by the 7 June deadline if they want to vote in the EU Referendum.

The Electoral Commission is sending an impartial information booklet to 28 million households across the UK starting on Monday 16 May. An accompanying ‘Unmissable’ integrated campaign launches this week and will run until polling day, appearing across TV, radio, video on demand services, billboards, digital and social media.

The campaign is designed to ‘cut through’ the noise that everyone will be hearing about the EU referendum by creating eye-catching advertising ‘you can’t miss’. The TVC was directed by Nadia Marquard Otzen of Academy films. It is based on a successful campaign the Commission and MullenLowe London ran ahead of the Scottish independence referendum where by polling day 84 per cent of people surveyed said they recognised the advertising.

Credits

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Creative Director: Tony Hardcastle

Creative Team: Jack Patrick, Denis Kakazu

Additional Credits: Planner: Jenny Barthe

Account Team: Kirsteen Scoble, Harriet Pinnington

Agency Producers: Lucy Jay, Bel January

Media Agency: MEC

Production Company: Academy

Director: Nadia Marquard Otzen

Editing House: The Assembly Rooms

Editor: Ruth Hegarty

Post Production: MPC

Audio Post Production: Wave

Photographer: David Harriman

Photographer’s Assistant: Wyatt-Clarke Jones

Neon Sign Designer: Dean Brown

Art Worker: Jeff Workman

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