The British home furnishings retailer, Dunelm, has once again placed a real family at the heart of its Spring campaign, to provide its audience with an authentic taste of what the brand has to offer.
Staying true to the store's multi-campaign premise 'Our Homewares, Your Home,' the 'Real Families' campaign highlight's Dunelm's role in helping customers create a home they love.
Created by MullenLowe London, the ad features a light-hearted chat between a couple as they discuss the decor of the home they share with their two young children.
In the ad takes a peep behind the doors of the 'Umehs' house, as Mrs Umeh details how a trip to get a storage box from Dunelm ended up in with her redesigning the whole of Elijah's room with rocket curtains and rocket duvets.
Dunelm thus uses the 'Umehs' to showcase its new Spring products, which the family have used to furnish their home.
Client: Dunelm Group
Chief Customer & Digital Officer: Leonie Foster
Marketing Director: Angela Porter
Brand Manager: Kath Scott
Brand Marketing Graduate: Georgie Seel
Creative Agency: Mullenlowe
Business Director: Victoria Ellis
Account Director: Samantha Dixon
Account Manager: Jasper Wolley
Executive Partner: Laurence Green
Senior Planner: James Clee
ECD: Mark Elwood
Senior Copywriter: Bronwyn Sweeney
Senior Art Director: Dave Allen
Producer: Katie Colhoun
Production Company: 2AM
Director: Joe Roberts
Exec Producer: Alyson Sharma
Producer: Alice Morris
Production Manager: Gareth Crothers
Editor: Hettie Griffiths
Sound Design: 750mph
Engineer: Ben Gulvin
Producer: Chloe Sitton
Post Production: MPC
Colourist: Richard Fearon
Producer: Grace Thorpe