Dunelm: 'Real Families' by MullenLowe London

Client: Dunelm
Date: Feb 2019
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The British home furnishings retailer, Dunelm, has once again placed a real family at the heart of its Spring campaign, to provide its audience with an authentic taste of what the brand has to offer.

Staying true to the store's multi-campaign premise 'Our Homewares, Your Home,' the 'Real Families' campaign highlight's Dunelm's role in helping customers create a home they love.

Created by MullenLowe London, the ad features a light-hearted chat between a couple as they discuss the decor of the home they share with their two young children.

In the ad takes a peep behind the doors of the 'Umehs' house, as Mrs Umeh details how a trip to get a storage box from Dunelm ended up in with her redesigning the whole of Elijah's room with rocket curtains and rocket duvets.

Dunelm thus uses the 'Umehs' to showcase its new Spring products, which the family have used to furnish their home.


Client: Dunelm Group

Chief Customer & Digital Officer: Leonie Foster

Marketing Director: Angela Porter

Brand Manager: Kath Scott

Brand Marketing Graduate: Georgie Seel

Creative Agency: Mullenlowe


Business Director: Victoria Ellis

Account Director: Samantha Dixon

Account Manager: Jasper Wolley


Executive Partner: Laurence Green

Senior Planner: James Clee


ECD: Mark Elwood

Senior Copywriter: Bronwyn Sweeney

Senior Art Director: Dave Allen


Producer: Katie Colhoun

Production Company: 2AM

Director: Joe Roberts

Exec Producer: Alyson Sharma

Producer: Alice Morris

Production Manager: Gareth Crothers

Editors: Gorilla

Editor: Hettie Griffiths

Sound Design: 750mph

Engineer: Ben Gulvin

Producer: Chloe Sitton

Post Production: MPC

Colourist: Richard Fearon

Producer: Grace Thorpe

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