Dunelm: 'Real Families' by MullenLowe London

The British home furnishings retailer, Dunelm, has once again placed a real family at the heart of its Spring campaign, to provide its audience with an authentic taste of what the brand has to offer.

Staying true to the store's multi-campaign premise 'Our Homewares, Your Home,' the 'Real Families' campaign highlight's Dunelm's role in helping customers create a home they love.

Created by MullenLowe London, the ad features a light-hearted chat between a couple as they discuss the decor of the home they share with their two young children.

In the ad takes a peep behind the doors of the 'Umehs' house, as Mrs Umeh details how a trip to get a storage box from Dunelm ended up in with her redesigning the whole of Elijah's room with rocket curtains and rocket duvets.

Dunelm thus uses the 'Umehs' to showcase its new Spring products, which the family have used to furnish their home.